As we eagerly await the Arrival of the much anticipated offerings from STORY mfg., we reflect on everything that makes the brand so special.
As stated in their manifesto, STORY mfg. was born out of a desire for a more authentic, fulfilling and kind approach to fashion. Story's creators, Katy and Saeed, don't want to compromise their morals for fast gain manufacture, nor do they adhere to the unnecessary contamination of the earth. Husband and wife, they work tightly with a large group of indigenous artisans, native to the Indian Forest skilled in the art of dying and weaving.
They're methods are completely vegan and cruelty free and at no point in the production process are toxic chemicals used that could be harmful to their workers and especially to the skin of their customers. With a 'waste not, want not' outlook, they up cycle left over off cuts to make swing tickets for their garments or put towards new creations. By using organic biodegradable materials, their garments will one day become nutrient rich fertiliser, so not only do their techniques contribute zero impact to the destruction of the planet, they actually go beyond that to produce a positive outcome from which the earth feeds at the end of it all.
Here at Manifesto, we look forward to not only building a strong relationship with STORY mfg. but to continue to learn from their innovative approach to fashion. We are inspired to do better and are now looking at ways in which we can also contribute to a more sustainable existence.