The 'Stress Free' campaign by Bonnie MaCrae sheds light on the issue of mental health. The ethos of Manifesto is in building links with its customers and community, locally and worldwide.The social approach lends itself to a laid back experience, maintaining a positive, casual relationship between customers and company.
"I wanted to present something to the store that embodied the (Manifesto) brand, but also offered something unique to the world of fashion advertisement - 'stress'."
Director: Bonnie MaCrae
Production Team: Rec Works
Photography: Finlay MacIntosh
Models: Brandyn Mahmood, Jack Daily, Padraig Devlin, Vincent Brock