“We’ve been trekking for 50 years. Hopefully we will never get there.” - Ake Nordin, founder of Fjallraven. It alstarted with a 14 year old boy who didn’t thin that the backpacks of the tim were particularly comfortable, and decided to do something about it. Named after the Swedish name for fox, took his want for improving things and his love of the outdoors to making the very first Fjall jacket from tent fabric. They continue to be a functional outdoor company providing clothing that you would be just as comfortable in and using up a mountain as down the pub.