Paul & Shark
After its incorperation in 1921, in the 70s Dama S.p.a. launched on the market the Paul&Shark sportswear brand inspired by the yachting world.
It was therefore designed a sweater intended for the sea which stood out also for its particulary peculiar packaging, the "can", a metal tube used in sailing as a multiporpose container.
The success of this unique product was the first step towards the creation of an entire collection of knitwear in water-repellent-wool, ideal at the seaside or anywhere out in the open.
Over the years the company reference target has expanded up to include other sports such as skiing and golf, as well as non-strictly sportswear clothing.
Today Paul&Shark collections, Men, Ladies, Cadets and Accessories, are distributed all over the world through a network of more than 200 single-brand stores and the brand development is steadyily focused on its consolidation on international level and on the conquest of the new emerging markets.